When one of the largest retail pharmacy companies sought to expand their digital product design and research capabilities, they partnered with Ontrac Solutions. Their challenge wasn’t simply about finding designers—it was about building a team that could uncover customer insights, translate them into elegant solutions, and ensure digital products met real-world needs.
At Ontrac, we’ve been on the other side of the table. Our team has delivered end-to-end eCommerce platforms and guided digital transformations for companies in retail, healthcare, and beyond. Because of this, we deeply understand the nuances of customer journeys, accessibility requirements, and the role of research in shaping experiences that resonate.
Traditional staff augmentation firms stop at sourcing talent. Ontrac Solutions goes further. We act as a partner, ensuring that each role contributes directly to the client’s design vision and business objectives. Our consulting background, coupled with our extended PCG relationship, enables us to:
Identify gaps in research and design thinking before they become roadblocks.
Provide teams that balance creativity with business rigor.
Integrate designers into broader product development cycles, ensuring insights flow directly into execution.
By bringing in the right product design and research talent, the retail pharmacy company was able to:
Accelerate customer research initiatives and usability studies.
Translate insights into better product roadmaps and feature prioritization.
Enhance the overall design quality of digital products, driving higher adoption and satisfaction among customers.
In competitive industries like retail pharmacy, product design and research aren’t nice-to-haves—they’re critical differentiators. With Ontrac Solutions, clients don’t just get resources; they gain a partner who knows how to align design and research with growth.